UBICA LEADERSHIP & STRATEGY

Ubica is a leadership & strategy advisory firm that specializes in optimizing individual effectiveness, and brokering innovation. In conversations with Alicia, you will toggle back and forth from the inextricably linked themes of personal/interior and systemic/structural. The conversations push clients and are, at times, painstakingly rigorous.

The Ubica approach is based on a profound understanding of how to rewire habits and operating models. Alicia brings people together, coaxes out great ideas, takes them to fruition around a common purpose, and strengthens the bonds on the team to enhance the work of everyone individually and collectively.

UBICA SPORTS ADVISORY     

Ubica Sports Advisory supports professional sports franchises seeking to align strategy, culture and identity. Teams worldwide have turned to Ubica for unique insights and guidance about how to employ the courage, commitment and creativity required to elevate the entire organization. Alicia’s input has been acknowledged by being awarded championship rings in two leagues, with the Chicago Sky of the WNBA and with the Toronto Raptors of the NBA. 

Alicia’s integrity is her calling card, and she doesn’t make a commodity out of confidentialities. This, combined with outsider thinking, gives Alicia a puzzle-piecing, problem-solving perspective.

Alicia is represented by agent Tyler Glass from CSA.

Listen to Alicia Menendez interview Alicia Bassuk, on her pod Latina to Latina.

 

Alicia has the unique ability to harness the best out of each person. She makes you dig deep so you can better focus on what’s really important. – Patrick Murphy, 32nd Under Secretary and Chief Management Officer, US Army

Alicia helps you think better. It isn’t easy work, but it takes you next level…She helped us win the championship. What else is there to say? –Masai Ujiri, President, Toronto Raptors

Alicia addressed our most complicated team dynamics as we prepared for the playoffs and finals. We couldn’t have done this without her-James Wade, GM/Head Coach Chicago Sky

Alicia counseled me on how to manage the project and supplied lessons I will rely on for a long time to come. -Jodi Kantor, New York Times Pulitzer Prize Reporter & Author of  ‘She Said’ and ‘The Obamas’

Alicia has helped me transform in various leadership roles. Her insight and guidance has been critical towards my rapid development in my role as a founder and CEO. Alicia combines expertise in organizational change and personal effectiveness to address almost any issue I bring to her and at the same time pushes me outside my comfort zone, and challenges me to be a better leader.Suzanne Yoon, Founder & CEO, Kinzie Capital Management

I wouldn’t be the leader I am without her, She makes me better at everything-Stephanie Valencia, Founder/CEO Equis Labs, Founder/Board Chair Latino Media Network

Alicia has successfully coached several of our top executives to help them reach their full potential. She has also advised us on the human element of several complex negotiations from a highly useful independent vantage point. I recommend her for her rapid and incisive judgment and unvarnished truth telling. You’d be lucky to have her on your side in any tough business situation. -Colin Hall, Chief Investment Officer, GBL and CEO Sienna Capital

Alicia’s probing questioning required me to dig deep, which gave me the confidence to take my business to the next step. Gigi Pritzker, Founder & CEO, Madison Wells Media

Alicia has an almost seventh sense when it comes to the critical dimension of where individuals and teams come together to power performance. Chris Perry, President, Broadridge Financial Solutions

Alicia’s keen eye for opportunity and breadth of experience has been tremendously helpful as I navigate Backroads in a fast moving environment. She is always able to uncover dimensions of a problem or opportunity that stimulate worthwhile thought. Alicia’s insight is simply invaluable. -Tom Hale, Founder & CEO, Backroads

Alicia can take someone who is very self aware to a whole new level.  She sets a tone in our culture for individuals to be open, innovate, take risks, value diversity, and reach beyond their natural set of aptitudes to become more whole contributors to the team. -Katrina Markoff, Founder & CEO, Vosges Haut-Chocolat

Alicia is very passionate about her clients’ success and takes a great interest in multiple aspects of their growth. Her feedback is direct, timely, and most importantly, practical. -John Holmes, Group Vice President, Aviation Supply Chain, AAR

Alicia is a trusted confidante who has been at my side as I launched my own company and went from journalist to entrepreneur.  -Maria Hinojosa, Founder & Pulitzer Prize Reporter, Futuro Media Group

Receiving feedback from Alicia is a gift. Her feedback is fact-based, direct, insightful, and actionable. She doesn’t sugarcoat feedback yet there is a kindness and support in the approach that is both inspiring and empowering. I seek out her insights regularly. Chief Legal Officer, Discover Financial & Kelly McNamara-Corley, Independent Board Member, Goldman Sachs

Alicia brings into her coaching relationship a tremendous amount of energy and candor. I don’t need sugarcoating; I want straight talk delivered efficiently and honestly. Alicia is at her best in analyzing situations at work, helping me understand how I can take full responsibility for outcomes and stay focused on how I can be a solution. I have benefited from my time with her and have seen my senior executives derive the same improvement. -Jason Hsu, Co-Founder & Vice Chairman, Research Affiliates

I have relied on Alicia for professional mentorship, support, and guidance for years. From brainstorming new program ideas to no-holds-barred reality checks and sage career advice, Alicia has been a great professional resource for me. Evelyn Diaz, CEO, Heartland Alliance

Alicia is uniquely effective at pushing even seasoned executives out of their comfort zones towards higher level performance as individuals and as part of a more highly functioning executive team. -David Nelms, Chairman & CEO, Discover Financial Services

Alicia is extremely thoughtful, supportive and always action-oriented. She knows exactly how to push my thinking forward, and I truly believe her insights will continue to be instrumental in reaching a turning point during the most difficult periods in my career as well as personal life. Every conversation with her leaves me more empowered than I was before. She is a true mentor and role model in many ways. – Joo-Yong Chung, Director, MBK Partners

Alicia has been coaching me and the organization for less than a year and has already led an amazing and deeply-felt positive transformation. Our organization is better because of her time with us.Steven VanRoekel, COO, The Rockefeller Foundation

Alicia is a treasure trove of creative ideas, a ruthless critic, a generous connector, a promise keeper and trusted advisor to me and our venture firm.-Arjan Schutte Founder & CEO, Core Innovation Capital